News
Leading business people heard about the importance of trusted news brands in the modern age during a talk by the editor of the Express & Star.Martin Wright, editor-in-chief of the Midland News Association, publisher of the Express & Star and Shropshire Star, revealed how his team of journalists deliver content in the age of “fake news” during his presentation to members of the Black Country Chamber of Commerce.
Representatives of NatWest, the University of Wolverhampton, Walsall College and Autobase Citroen were among the platinum and patron members of the Chamber who attended the invite-only event, held at the MNA’s head office in Queen Street, Wolverhampton, on Wednesday.
During the hour-long session, Martin explained how research by YouGov showed 74 per cent of those surveyed trusted local newspapers in print and digital for news and information, compared with 22 per cent for social media platforms.
He also explained how regional newspapers put localness at the centre of their output, holding authority to account in the communities where their staff live and work.
Martin contrasted the approach of regional publishers with the work of “fake news” creators, who upload false information passed off as credible on to the internet to cause mischief or drive website traffic for financial gain.
He also outlined the positive difference which the newspaper makes through its community and social campaigns, including the STEM Challenge for local schools, the annual Express & Star business awards and the Christmas reader food appeal.
Martin then answered questions from the audience on a range of topics, including the future for local publishers, the types of stories which get coverage in a newspaper and the history of the Express & Star.
Speaking afterwards, Martin said: “We are proud of the role which our newspapers and websites play in local life so it was fantastic to have the opportunity to present to the Chamber group.
“The MNA’s roots in local life date back to the 19th century, with the Express & Star still the biggest selling newspaper in England.
“As a local success story it was good to be able to outline our approach to news and to explain how digital is forming part of our future.”
Director of marketing and communications Chris Leggett said: “It was a pleasure to host representatives of so many leading brands from the region to showcase how our business is changing.”
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