The scheme is being delivered by experienced and knowledgeable experts from the Midland News Association’s online operation, MNA Digital. 

 

The programme has been created in response to a demand from small to medium sized enterprises (SMEs) to more fully understand how they can use digital techniques to their advantage.

 

The next event, which follows a successful workshop held last month in Shropshire, will run from 9 am on Thursday, 27th June, at Wolverhampton’s Casino 36 and is free for any business looking to attend. 

 

Previous workshops run by MNA Digital have covered topics including managing reputation, optimising websites, and measuring business conversion. 

 

The latest event will be lead by Matthew Fowell, head of PPC at MNA Digital, and will focus on pay per click (PPC) internet advertising via paid search engine result placings which can drive traffic to a business website. 

 

Delegates will be given the chance to network, ask for expert advice, and hear more about maximising website content, conversion rates and paid search. A hot buffet breakfast will also be on offer.

 

Andy Hill, MD of MNA Digital, said it was increasingly important for businesses to have an effective marketing strategy and online presence.

 

“Search engine advertising is the most popular form of PPC and it allows you to bid for ad placement in a search engine’s sponsored links section. 

 

“When PPC is done correctly it’s a cost-effective way of generating leads and sales for your business. 

 

“In today’s fast paced world if a company does not have a strong website or the skills to use it effectively it will get left behind.

 

“These workshops have been created to meet a demand from smaller independent businesses across Wolverhampton, the Black Country, and Shropshire. 

 

“The MNA Digital team has a wealth of knowledge from working with clients and partners across all industries. 

 

“We have covered subjects including reputation management, optimising websites and measuring business. 

 

“By sharing our skills with smaller organisations, we intend to help them grow their revenue which will ultimately have a positive impact on the local economy. People leave our workshops with skills and knowledge they can utilise and implement in their own offices,” he added.

 

For more details and to reserve a place on the workshop contact Natalie Coughlan on 01902 319 292, email natalie@mnadigital.co.uk  or visit mnadigital.co.uk for the latest event news.