News
News Awards 2018: MNA shortlisted for two awards
The MNA is in the running for two awards at this year’s Newsawards 2018.
The first award we have been shortlisted for is News Website of the Year. MNA Digital entered the new platform Express & Star and Shropshire Star websites.
The second award we have been shortlisted for is Best Use of Advertising Technology. We entered ad booking production system Pulse, which is hosted by sister company PCS.
Ad creation manager Steve Mills said: “To be shortlisted for this award is a great achievement for the team.
“Pulse has enabled the MNA to take on ad creation work from outside the business. This has increased revenue dramatically.
“The software has been created by PCS to enable the MNA to be more efficient in ad creation, meaning outside contracts could be taken on. The team now create 2,500 adverts every week.”
Digital MD Andy Hill said: “It is fantastic to be recognised for our redesigned websites through our award nomination.
“The new sites are powered by the Washington Post’s Arc Publishing, making the MNA the first UK publisher to use this technology. The sites have changed from an open source CMS to a state-of-the-art digital platform.
“Based on user testing, the redesign gives a cleaner look, making it easier for users to navigate around. The defined areas for key content, like local news demonstrate less clutter.”
The winner will be announced at a gala event at the Royal Lancaster London on April 18.
