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The digital arm of a leading regional news publisher is welcoming new members of staff to the team, as part of a long term growth plan.

Specialist search engine marketing agency, H1 Search, is part of the Midland News Association. Two new recruits have joined the business to focus on search engine optimisation and pay-per-click advertising.

Matthew Fowell has joined H1 as PPC manager and has been in digital for six years, working for Five Rivers Group and West Midlands Media previously. His experience lies mainly in content, conversion rate optimisation and paid search. One of his biggest clients has been NBC group and he leads training groups on behalf of enterprise nation, on a national basis. He holds talks in Bristol, Manchester, London, Newcastle, Leeds and Birmingham.

Matthew has taken on the role as head of paid search and will be working on directing traffic to websites, for which an advertiser pays for each time the advert is clicked on. This could be search engine advertising, for example. His part is to help develop and upskill the team, create structure and ensure profitability of paid search within the business.

Steve Pavis has also joined the team as SEO manager. He has worked in SEO for 12 years, with a passion for organic search. He is responsible for the practice of increasing the quantity and quality of traffic to a client’s website through organic search engine results.

This involves using strategies, techniques and tactics to increase the amount of site visitors by gaining a high-ranking placement in the search results page of a search engine. He will be setting up SEO as a service proposition within the business. He is helping to secure new clients with an aim to grow the team as revenues increase.

Matthew said: “I am really pleased to have become part of the team at H1 Search.

“I am working on the PPC side of the agency,  whereby advertisers are only charged when a user actually clicks on their advert.

“I am looking forward to helping the agency progress and develop in the digital world.”

H1 Search offers support for organisations looking to grow their results from online searches through the likes of Google and Bing. Named after the page header tag used in web language HTML, H1 caters for clients wanting high volume pay-per-click (PPC) and search engine optimisation (SEO) services.

Steve said: “Joining H1 Search is a new challenge for me. Most internet search users tend not to click through pages and pages of search results, so it is my job to make sure a site ranks highly in the results on engines such as Google.

“I am really enjoying my role so far, and am feeling confident about the future of our agency.”

The H1 Search team have now set up in a state-of-the-art workplace with creative and modern facilities to reflect the forward movement of the business.

The office, based on Castle Street in Wolverhampton, is now open plan with contemporary amenities.

The agency have worked for a host of clients, operating as part of the MNA Digital team, based in Wolverhampton. The MNA publishes the UK’s biggest regional newspaper the Express & Star and its sister paper the Shropshire Star, which is the UK’s eighth biggest.

To find out more information, go to: www.h1search.com

Contact: Rebecca Heyes, MNA communications executive, 01902 319448
rebecca.heyes@expressandstar.co.uk

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News Titles
The Express & Star today launches a campaign to change the law on knife crime after a surge in murderous violence at the start of 2018.

Since January 1, there have been 21 serious incidents involving knives, five of which saw people killed.

Among them are Mylee Billingham, aged just eight, who was stabbed to death at her home in Brownhills in January, and Jasmine Forrester, 11, who lost her life after being stabbed at a house in Wolverhampton.

According to official figures the number of deaths caused by knives across the region has risen from 13 in 2015 to 23 last year – a rise of 77 per cent.

And the number of people injured by knives has also increased dramatically, surging from 871 in 2015, to 1,105 last year – the equivalent of three a day.

West Midlands Police recorded 847 knife possession offences in 2016-17 – up a staggering 32 per cent from the year before and the highest number since 2002-3.

In response this newspaper is calling for a change in the law as a matter of urgency.

We have launched a change.org petition calling on Prime Minister Theresa May and Home Secretary Amber Rudd to bring in mandatory prison sentences for anyone caught in possession of an offensive weapon.

Ms Rudd last night vowed that the Tories are being tough on crime and agreed that a new approach was needed to tackle knife crime.

“The old systems don’t always work,” she said.

The Express & Star campaign has been backed by the families of murder victims and prominent local politicians from both major parties.

Chris Melia, the great uncle of schoolgirl Christina Edkins, who was stabbed to death on a bus five years ago, said he supported the campaign.

He said tougher sentences were required to stop ‘the needless anguish and loss of children and their futures’.

Eddie Hughes, Conservative MP for Walsall North, said: “People need to know that if they go out carrying a knife and they get arrested, that the punishment they receive will be severe.” Wolverhampton North East’s Labour MP Emma Reynolds said it was time to ‘increase the penalties and punishments’ for knife crime.

“A knife if it is used to kill is just as deadly as a gun. We need a sea change in young people’s expectations,” she said.

West Midlands Police knife crime lead, Superintendent Ian Parnell, said: “If you carry or use a knife you are likely to be arrested and prosecuted and, if found guilty, likely to face a substantial prison sentence.”

A Home Office spokesman added that the Government’s new Serious Violence Strategy, which is due to be unveiled later this year, will contain ‘tough new laws’ to address crimes involving ‘knives, acid and guns’.

He said: “It will tackle the root causes of the problem and will give young people the skills and resilience to live happy and productive lives away from violence.”
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News Titles
He battled a gruelling 48.6-mile trek across Florida’s magical Disney World resort to raise cash for cancer sufferers.

Now Shropshire Star digital sports editor Nathan Judah has proudly handed over a cheque for almost £3,800 to charity Cure Leukaemia.

Nathan said: “It was pleasure to be invited into Cure Leukaemia HQ by chief executive James McLaughlin.

“To sit down and understand the incredible work that goes on behind the scenes with such a small team is staggering.

“I can’t emphasize enough that every single pound is sunk straight into the charity – and it really matters.”

Nathan united with thousands of runners to take part in the fifth annual Dopey Challenge in January.

He completed a 5km, 10km, half-marathon and full marathon over four days across the theme parks, making his way through Epcot, Animal Kingdom, Magic Kingdom and Hollywood Studios despite plunging temperatures.

The 37-year-old decided to take on the challenge after losing a friend to cancer last year and following news that Wolves goalkeeper Carl Ikeme had been diagnosed with the disease.

Nathan, who had tackled marathons in London, New York and Seattle before heading to Florida, added: “It was an honour and a privilege to run for such a fantastic cause and I look forward to continue working with Cure Leukaemia in the near future.

“Now on to the next challenge. Watch this space.”

Birmingham-based blood cancer charity Cure Leukaemia launched in 2003 to help patients across the region access new treatments.

The charity helped secure a £2.2m grant to build the Centre for Clinical Haematology at the Queen Elizabeth Hospital in 2005, which led to the development of the second largest adult stem cell transplant programme in the UK.
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News Titles
Businesses, employers and training companies from across the region were given advice on the apprenticeship levy when they took part in a workshop hosted by a Midlands recruitment agency.

MNA Recruitment welcomed 23 representatives to its head offices in Wolverhampton on Tuesday 13 February.

The workshop was led by Lynsey Flynn of WELL Training, partners of MNA Recruitment, who explained how businesses can get the most out of the apprenticeship levy.

Lynsey talked the guests through how they can develop their staff and use the Government levy to put money back into their business.

The guests were also given an introduction talk by director of MNA Recruitment services Lee Smith, plus an opportunity to network, followed by refreshments.

Paul Andrews from PDM Produce, who attended the workshop, said: “The workshop was really useful and informative.

“The information given was incredibly valuable and painted a clear picture about the apprenticeship levy for businesses.”

Lorraine Hudson, from Free Radio, said: “Free Radio is a media partner with MNA Recruitment.

“The workshop was a great exercise to see what apprenticeships are all about and how they can benefit companies.I now have a better understanding and this has opened my eyes to how the levy works.”

Following the workshop visitors were given a tour of the Express & Star newsroom, led by political editor Peter Madeley.

They were able to see the news and sports teams in operation as they prepared the latest stories for the newspaper and websites.

The guests were also shown around the MNA Digital operation before they had the chance to network with lunch in the Express & Star boardroom.

MNA Communications Executive Rebecca Heyes said: “The event was really successful and it was great to see so many people engaged in the workshop.

“Many of our guests asked questions and joined in with the discussions, and the feedback we were given showed that everyone found the information extremely helpful.”

MNA Recruitment is part of the Midland News Association, the publisher of the Express & Star and Shropshire Star. With 8 out of 10 businesses successfully recruiting first time, find out how we can help you fill your next vacancy today.
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