Events
Star PR host crisis communications seminar
Businesses from across the region were given advice on crisis communications when they took part in a seminar hosted by a Midlands PR agency.
Star Public Relations welcomed 15 invited guests to its offices in Wolverhampton on Thursday April 12.
The seminar was led by Star PR agency director Sundeep, who explained how crisis can be managed in an organisation.
Sundeep discussed how staying calm is important, and gave examplea of good and bad crisis management.
The guests were also given a talk by Shropshire Star Editor Martin Wright about how a newspaper expects a company to approach a crisis.
Raynor Fletcher, from Dudley Building Society, attended the seminar.
She said: “The seminar was really interesting and Sundeep’s talk was engaging.
“I have taken away lots of useful information and it was great to find out about good and bad examples of crisis management in context.”
Charlotte Davies, from the Grand Theatre, said: “The event has been very informative.
“Sundeep is extremely knowledgeable and gave us real life examples of crisis and how it was managed.”
Following the seminar, visitors were given a tour of the Express & Star newsroom, led by reporter David Cosgrove.
They were able to see the news and sports teams in operation as they prepared the latest stories for the newspaper and websites.
The guests were then treated to lunch in the Express & Star boardroom, whilst networking.
Star PR agency director Sundeep said: “The seminar was well attended and we had some really positive feedback.
“Thank you to everyone who came and who listened to the discussion.”
Star Public Relations is part of the Midland News Association, the publisher of the Express & Star and Shropshire Star.
