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The MNA’s new head of circulation is looking to draw upon “a massive passion for selling newspapers” after starting work with the company.

Rob Kelly took up his new role at the MNA today (Monday July 2), having worked for more than 20 years at the Stoke Sentinel, managing a range of circulation disciplines.

Before joining the company, Rob held the role of head of newspaper sales for Trinity Mirror (West Midlands) Regionals, with added responsibility for the Birmingham Mail, Coventry Telegraph, the Sunday Mercury and a number of weekly titles.

Rob, who was raised in Newport and continues to live in the Shropshire town, said: “Growing up in the area I know the Shropshire Star and Express & Star are strong, trusted brands for local news.

“They are both newspapers which continue to be at the heart of their local communities.

“I am passionate about selling newspapers and look forward to exploring opportunities to capitalise upon.”

Rob succeeds Dean Barber, who left the MNA in April after four years to become managing director of Kennedy Publishing, after the MNA’s owners the Claverley Group purchased the children’s periodicals publisher.